As a business woman I always loved a Strategic Plan, which was kind of like a Treasure Map in a way!
Doing business is about focusing on the best outcomes for the company. To achieve that, it’s about creating raving fans of your clients and people.
I’d take our executive team and ‘strategically retreat’, get away from the business for a few hours or a few days. We’d pause and reflect on where we’ve come to, take along experts to brainstorm with, then re-inspired, set about mapping the chosen course of action to follow in the coming year.
My way of Strategic Planning is inclusive, in plain English, easy to follow and measures results. It, of course, also created opportunity to stretch outside our comfort zones by setting a Jim Collin’s “Big Hairy Audacious Goals”. A goal that we’d love to achieve, if we could. Hell, it’s so far out there, that we may never make it, but it was worth working towards!
It was in creating and committing to those Strategic Plans throughout the year that took our small home-based business from $200,000 to a team of 20, with $10 million in sales a year and growing.
Outside of the business world, it’s similar to your Road Map, it takes you from A via B to get to C.
- Time spent developing the Strategic Plan was enjoyable, creative, it stretched my imagination.
- We had measurements and lists of resources we needed.
- It took into account strengths, personal development and important values of myself and the team.
- It kept me focused in the times when a detour may appear, but the end destination was still in focus.
Since I sold the company, I have been coaching women and providing woman-to-woman mentoring in life and business, from every decade of life (17 years to 77 years to be exact).
It has been my experience from coaching such women; as a woman myself, in life and business, and from research, that led me to the belief that Women could really do with a unique Road Map. Actually ‘a TREASURE MAP‘ sounds way more fun. That’s another thing, I do like coaching and business to be fun!
Up to this point in life, women had maps to follow: school, marriage, children, career, care-taking. There were paths and rituals: we graduated, travelled, planned engagements and weddings, had baby showers and reared our children to independence.
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