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Susan Dunlop: Lead Believe Create

Susan Dunlop lead believe create

The ripple effect sparked by individual transformation

Picture this: a simple yet profound concept shared by a fellow coaching student during my life coaching certification program in 2017. He painted a vivid vision—a ripple effect sparked by individual transformation. He envisioned coaches initiating change within themselves, then guiding others on a transformative journey. As one person evolves, their positive change radiates, influencing their inner circle—intimate partners, families, and children. This wave of transformation extends further, permeating workplaces, schools, and everyday conversations in communities. This impactful story resonated deeply and lingered, inspiring me to adopt it as a beacon. An icon, the ‘Ripple Effect,’ was born, and created by Katie at Rise and Roar Design, to symbolise the potential inherent in every conversation. It is a reminder of the transformative power we wield.

I am a 3 Vital Questions and TED* certified facilitator and coach, a former CEO, survivor, loving wife and mother of three incredible adult women. I am a living testament to the immense transformative potential within each of us.

My journey began as a hopeful entrepreneur, steering a successful company amidst the buzz of constant motion and growth.

However, beneath the facade of achievement, an unexplored struggle brewed—the remnants of childhood trauma shaping my actions in unfathomable ways. It was a pivotal moment stumbling upon the Drama Triangle—a reflection of my family’s complexities mirrored within the walls of my business, the organisations we served, and in the streets of our community.

Roles of victim, persecutor, and rescuer became glaringly apparent in every interaction, urging me to break free from this cycle.

Seeking solutions, I explored personal development, coaching, and therapies to become a better leader. But these were mere band-aids on an unresolved wound, compelling me to venture deeper into self-discovery.

In 2016, I sold my company, embarking on a life-altering journey into life coach certification. There, I encountered the Ripple Effect—a powerful concept emphasising transformative potential in each interaction.

Then, in 2018, fate led me to a webinar, not about TED Talks as anticipated, but about the profound TED* (*The Empowerment Dynamic). It introduced two mindsets—the drama mindset versus the creator mindset. Immersed in TED*, a fateful Christmas Day tested my newfound understanding, revealing that profound change requires readiness, introspection and genuine growth.

This realisation became my catalyst for healing and reconnecting with my most authentic self, propelling me toward a commitment to delve deeper into TED* and the 3 Vital Questions.

For four years, I’ve immersed myself in this work, witnessing incredible transformations. At the English-Speaking Special School in Hong Kong, staff embraced TED* and the 3 Vital Questions, catalysing a ripple that transcended generations.

This is the power of personal development—of inner healing and growth. It’s about becoming models of change, sparking ripples across schools, workplaces, families, and communities.

I invite you not just on a journey of empowerment but on a mission to create a ripple effect—and become a catalyst of transformative change in our world. Together, let’s unleash a wave of positive transformation that knows no bounds.

Ready to embark on your own journey of empowerment and transformation?

Explore how the principles of TED* and the 3 Vital Questions can catalyse positive change within you and your sphere of influence. Join me in unlocking your potential for personal growth and creating a ripple effect of transformative change in your life, workplace, and community. Let’s start this journey together—discover the power within and be the catalyst for lasting positive impact.

Book a time in my scheduler directly and let’s talk soon:
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