Susan Dunlop: Lead Believe Create

Grasping the “Why”: CEO Ben’s Shift of Focus From The “What”!

In the complex world of leadership, discovering the “Why” behind actions and decisions often marks a transformative turning point. Part 2 of CEO Ben’s interview lets us delve deep into this journey of self-awareness and organisational evolution.

If you haven’t seen the initial post of this series, here is the link:

The high-level overview of the full interview in this post

Ben experienced epiphanies the more he opened himself up to trust the process in his exploration of 3VQ and TED* with his executive coach, a fellow 3VQ-certified trainer. In this part of Ben’s journey, I could see the light bulbs going off! Ben saw the importance of understanding the ‘Why’ and the purpose and embracing fresh perspectives.

Working hard for something we don’t care about is called stress; working hard for something we love is called passion.

Simon Sinek
The Why

Ben’s reflections on his journey resonate with many leaders who have grappled with balancing performance-driven leadership with individual development and accountability. As he candidly shares, traditional approaches often fall short in addressing the fundamental need for clarity of purpose and vision.

We were focused on the What but couldn’t grasp the Why

Ben confesses, echoing the sentiments of countless leaders navigating similar paths
Setting Outcomes

One key revelation from Ben’s journey is the power of defining outcomes and setting clear goals. By shifting the focus from tasks to overarching objectives, the organisation experienced a shift in problem-solving and decision-making processes. “Setting outcomes allows for a different interaction with people,” Ben explains, highlighting the importance of strategic alignment and purpose-driven action.

Humility and Change

However, this journey of self-discovery had its challenges. Ben admits to initially grappling with scepticism and cynicism, a common sentiment among leaders confronted with new methodologies and perspectives. “I thought I had all the answers, but I didn’t,” he reflects, underscoring the humility required to embrace change.

According to Gallup, only 6% of leaders are strong in vision, emphasising the critical need for cultivating visionary leadership in today’s landscape. Ben’s journey is a testament to the transformative potential of igniting vision and purpose, catalysing organisational growth and innovation.

Self-Awareness and Purpose

In essence, Part 2 of CEO Ben’s interview unveils a deep truth. The path to organisational excellence begins with self-awareness and a deep understanding of purpose. By embracing new perspectives and methodologies, leaders can navigate challenges with clarity, resilience, and vision.

Introspective Questions for Leaders
  1. How well-defined is the “Why” behind your organisation’s actions and decisions?
  2. Are traditional leadership approaches getting in the way of individual development and accountability within your team?
  3. What steps can you take to shift the focus from tasks to outcomes, fostering strategic alignment and purpose-driven action?
  4. How can you overcome scepticism and cynicism to embrace new methodologies and perspectives in leadership?
Closing Thoughts

CEO Ben’s journey exemplifies the transformative power of self-awareness and purpose-driven leadership. By uncovering the “Why” behind actions and decisions, leaders can navigate challenges with clarity, resilience, and vision.

Ready to embark on your own transformative journey?

Step One: I recommend an empowered, simple and cost-effective first step. Purchase copies of David Emerald’s book The Power of TED* (*The Empowerment Dynamic) for invaluable insights into shifting from the Dreaded Drama Triangle to the Empowerment Dynamic. It’s a book that tends to make readers wonder if David was writing it about them! It is very relatable.

We have had entire organisations purchase a copy in the format they prefer. Available in paperback, eBook, and audiobook (a 3-hour easy listen). If you would like to make a bulk purchase, please contact us using the Contact Form.

Step Two: The next step beyond that read might be to arrange for David Emerald to deliver a keynote. As the official starting point for your organisation’s journey with 3VQ and TED*, we have found that a powerful sign of commitment from leaders. Showing their team that they are taking this shift from drama to empowerment seriously and personally is part of the magic.

Step Three: With or without David’s keynote, most organisations move from reading the book to a facilitated 3VQ Course for their leaders. Then, the rest of the organisation can be taken through a roll-out of the course. Everyone, with vulnerability and encouragement from leaders to janitors, accept and practice the new empowered language. It’s a powerful thing to watch! We craft the program schedule and delivery based on your organisation’s needs. Check out the Workplace Empowerment page if you wish. Contact me if you’d like to discuss a proposal setting out some or all of these elements to consider.

Why not start your journey of self-awareness and organisational transformation today?

We will be back with Part 3 of CEO Ben’s journey next Wednesday.

Take care,


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